𝗢𝗞 𝗭𝗶𝗺𝗯𝗮𝗯𝘄𝗲 𝗢𝗻 𝗧𝗵𝗲 𝗕𝗿𝗶𝗻𝗸? 𝗪𝗮𝗿𝗻𝗶𝗻𝗴𝗦 𝗼𝗳 𝗖𝗼𝗹𝗹𝗮𝗽𝘀𝗲 𝗔𝘀 𝗦𝗵𝗮𝗿𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗦𝗼𝘂𝗻𝗱𝘀 𝗔𝗹𝗮𝗿𝗺

As a shareholder of OK Zimbabwe, I have become increasingly concerned about the way the company is operating.

Once a proud symbol of local retail excellence, OK Zimbabwe now appears to be in deep financial distress, burdened by a massive debt hole that threatens its very survival.

Having worked as an investment analyst and in investment banking and as an engineer with a background in evaluating corporate performance, I write not only as a concerned shareholder but also as someone who understands the fundamentals of company valuation and financial sustainability.

The figures and market trends around OK Zimbabwe suggest a company that is running out of options unless strategic intervention is urgently pursued.

The warning signs are visible to anyone who follows the company’s performance shrinking profit margins, reduced market confidence and the apparent lack of a clear turnaround strategy.

This is a company that once stood as a trusted household name, but its current trajectory points toward collapse unless decisive action is taken soon.

I have been reliably advised that Innscor Africa Limited is considering a potential takeover of OK Zimbabwe. If true, this could be the lifeline the company desperately needs.

Innscor’s track record in farming, food production, retail and manufacturing, combined with its operational efficiency and strong management structures, make it an ideal strategic partner.

At this stage, what matters most is not pride or independence, but survival and value preservation for shareholders, employees and customers alike.

A partnership or acquisition by a well-capitalised and experienced player like Innscor could help restore stability, improve supply chains and return OK Zimbabwe to profitability.

OK Zimbabwe is a Zimbabwean legacy brand that deserves to be saved, but time is running out.